As in recent years, experts are forecasting that consumer electronics will top wish lists in the upcoming holiday season. And, although some shoppers continue to favor brick-and-mortar stores, an increasing number of consumers are finding better prices and greater selections of consumer electronics through online stores. › Continue reading…
Archive for 'Marketing Technology'
The meaning of the term “electronic commerce” has changed over time. Originally, “electronic commerce” meant the facilitation of commercial transactions electronically, usually using technology like Electronic Data Interchange (EDI, introduced in the late 1970s) to send commercial documents like purchase orders or invoices electronically. › Continue reading…
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Before I address the following questions: What is a blog? and What can a blog do for your business?, let me pose a few “What if . . .” questions to you.
Keeping in mind that before your prospects and customers buy from you, they need to know you, like you, and trust you. In other words, they need to know, whether overtly or covertly, that they have a trusting and ongoing relationship with you. What better way to accomplish for them to get to know you, trust you, and like you than with a blog? › Continue reading…
